Samsung’s mysterious ‘First Look’ event in January teases major reveals

Samsung First Look event Teaser

Credit: Samsung
TL;DR

  • Samsung is hosting a special event at CES 2026.
  • We’re expecting the company to finally showcase the Galaxy Z TriFold in front of global audiences at the event.
  • The company is also expected to unveil its new flagship TVs, appliances, and other products at the event.

Samsung has officially announced a special event titled “The First Look” on January 4 at 10:00 PM ET (7:00 PM PST). The event kicks off two days before the official start of CES 2026 in Las Vegas.

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