Samsung’s latest ‘no shirt’ ad trolls iPhones for lacking intelligence and a fold

Samsung Galaxy S24 Ultra vs Apple iPhone 15 Pro Max background

Credit: Robert Triggs / Android Authority
  • Samsung has released an ad poking fun at iPhones for lacking AI features and the ability to fold.
  • It’s no secret that Apple Intelligence has struggled to keep pace with Galaxy AI or Google’s Gemini.
  • Samsung leans right into that weakness in the ad spot titled “A Real Upgrade.”

Samsung and Google have been tag-teaming lately, poking fun at iPhones for being less “smart” than Galaxy phones and Pixels. Google has its snarky BestPhonesForever campaign, while Samsung has made a sport out of mocking Apple whenever it rolls out new devices. Riding high on the buzz around its latest foldables, Samsung has now dropped a new ad on social media to troll Apple for still lacking both an intelligent AI assistant and a foldable iPhone.

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