Samsung confirms its Dolby Atmos competitor will arrive in 2024

- Samsung has confirmed it will roll out its alternative to Dolby Atmos later this year.
- The new audio format will work with legacy speaker systems and previous-generation TVs with a firmware update.
- YouTube will also roll out content that supports the new audio format this year.
Last November, Samsung announced it was working with Google to develop a new 3D spatial audio technology called Immersive Audio Model and Formats (IAMF). The company has now confirmed that the audio format will roll out later this year for TVs, soundbars, and more.
At CES 2024, Samsung spoke with industry professionals about its plans for IAMF. According to Chris Chinnock of Insight Media, the company confirmed that the 3D audio format will begin to roll out later this year. In addition, YouTube will reportedly also begin rolling out content that supports IAMF later this year as well.
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