Oura Advisor hands-on: A useful tool with high potential

AI-generated features are taking the wearables market by storm, including friendly chatbots. Among the newly launched artificial personalities is Oura Advisor, a beta feature within the Oura app for the company’s smart ring users. I tested the opt-in feature over the course of several weeks, and I must say, it’s intriguing.

Oura Labs

The Oura Lab program allows users to test features that are still in development. It has the dual benefit of being fun for participants and an avenue for Oura to collect useful feedback. For me, it gives a thrill similar to childhood, trying out new sports equipment before the season starts. The company originally launched the concept in April 2024 and has since added a handful of beta features for members to test drive.