Google is axing the ‘Assistant with Bard’ branding now that Gemini is here

Assistant with Bard Presentation at Made by Google Event 2023

Credit: C. Scott Brown / Android Authority
  • Google is axing the Assistant with Bard branding now that Bard is Gemini, and it’s available on Android.
  • The company is still striving to build an AI that is conversational, multimodal, and helpful.
  • Gemini will be the branding Google will stick to going forward.

Google made a major announcement yesterday, changing Bard’s name to Gemini. The AI also has a standalone Android app that replaces Google Assistant entirely on your phones. With Gemini essentially becoming an alternative for Assistant on Android, we wondered what would happen to Assistant with Bard — the more intelligent Google Assistant alternative the company announced in October alongside the Pixel 8 series. It turns out it’s never going to make it out now.

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