Google aims to ship 10 million Pixel phones in 2024, bets big on India

Google aims to ship 10 million Pixel phones in 2024, starting its Pixel production in India as early as next quarter.
Potential benefits include competitive pricing for Indian consumers and a more resilient supply chain for Google.
Apple and Samsung have already established production hubs in India.

Following a string of well-received Pixel phones and a doubling of its US market share in 2023, Google is setting its sights even higher. As reported by Nikkei Asia, the tech giant shipped an estimated 10 million Pixel phones last year and is now pushing suppliers to begin production in India as early as possible. This ambitious move is part of a larger plan to ship over 10 million Pixel phones in 2024, solidifying Google’s position as a major player in the smartphone industry.

“Google reached a milestone last year for its Pixel phones,” shared a source with direct knowledge of the matter, “and it has set an ambitious goal of shipping another 10 million units in 2024.” This latest report aligns with Google’s announcement in October 2023 to begin manufacturing Pixel phones in India, starting with the flagship Pixel 8 series in the second quarter of 2024.

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