I used to recommend Garmin for fitness enthusiasts, but the Apple Watch is gaining ground

One perk of reviewing wearables is garnering insight into all the top brands available. That also means the ability to help friends and family choose the best smartwatch or fitness tracker to toss into their own carts. Historically, Garmin has been my go-to brand for athletes and big fitness enthusiasts. Apple’s watches I’ve primarily recommended to those who want an extension of their phones on their wrist. In the last few years, though, Apple has been moving in on Garmin’s territory and I see myself recommending the Apple Watch more and more instead of Garmin. Here’s why.

Both Apple and Garmin are after users’ hearts