Yelp files antitrust suit against Google over local search practices (Update: Yelp counter-response)

  • Yelp has filed a federal suit against Google, citing monopolistic practices in local search.
  • The review site would like to see Google forced to prioritize the best results for users, even if those don’t come from Google itself.
  • Yelp hopes that its efforts will see the court level the playing field for companies competing with Google.

Update: August 29, 2024 (07:43 PM ET): Yelp is unsurprisingly not super happy with Google’s response to its lawsuit. We just got a counter-response from Yelp General Counsel Aaron Schur, who attempts to highlight how the company’s case differs from earlier actions pursued against Google:

Google’s statement is misleading. Yelp’s claims have never been pursued in court, let alone thrown out. In 2023, in the government’s antitrust case, Judge Mehta ruled there was a lack of evidence that Google’s degradation of specialized vertical providers, like Yelp, had an anticompetitive effect in general search — but Yelp is not a competitor in the general search market. Yelp’s complaint explains how Google harms competition in the local search and local search advertising markets, including through self-preferencing its own lower-quality offerings and exclusive billion-dollar deals with web browsers and device makers.

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